Recently, we had the opportunity to speak with Tonya on the overall success of the program, where she noted “the response has been great! People are talking about it and we’re getting the feedback we wanted.”

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To help raise awareness and provide education to the residents of Mesquite, TX, the Goldstreet team worked with Tim on the creation of a custom video designed to outline the hazards and risks that fat, oils, and grease pose on sewer pipes and the city’s water systems. While Tim noted it was “too soon to tell” what impact the initiative would have long-term, he expressed his satisfaction with the overall project, stating “getting the information in front of people we hope will pay off.”

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Jon explained the importance of changing existing marketing materials, updating their videos to focus on providing concise, relevant information that was easy for the public to understand, and matched with their fact sheets, as well as the city’s website.

Jon noted that residents have expressed interest in additional outreach presentations throughout local schools and city departments. On follow up, he declared the program a success, noting that recipients of the materials have stated they “painted a clear picture on what not to do and how to help prevent adding more problems to the sewers” and furthering “plumbing issues.”

“It has led to more creative ideas [on] how to encourage preventive measures to limit FOG and what not to flush,” Jon stated in a recent success survey. The Goldstreet team is thrilled with the successes of this important outreach program.

The post Success Story: City of Pacifica Raises FOG Safety Awareness with Public Outreach Program appeared first on Goldstreet Designs.

Our video productions services include:

Whiteboard Animation

Whiteboard videos are one of the most commonly used form of explainer video. They portray a hand drawing images in black or colored marker on a white background and relay intricate ideas in an intuitive way.

Example:

2D and 3D Animation

2D animation is hand drawn animation that is engaging, straightforward and economical. 3D animation is higher quality and has that state of the art feel.

Example:

Live Action (Onsite Interviews)

Sometimes it’s best to pick up the camera and record the real world and real people. Live action video is a great way of bringing out the personality of an organization and connecting with an audience. It’s also a good choice for demonstrating a tangible service or action.

Example:

Video has quickly become the most effective form of content in the mobile device era. Our custom video production team can create a variety of video packages that deliver dynamic visual storytelling straight to your target audience.

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SOLUTION: Because the commercial was set to run around Thanksgiving, Goldstreet suggested tailoring the message to the holidays to make it more pertinent to utility customers. With video education you want to make sure to grab attention and spark curiosity. Goldstreet achieved this by creating an animated video with “characters” to explain Fats, Oils and Grease. During the video there were suggestions on how to avoid clogs and backups in a simple and entertaining way to raise awareness and help promote behavior changes. Not only was the video finished on time for the City’s airdates, but the animated characters created by Goldstreet brought a touch of fun to a subject that can be dry and uninteresting to many people.

Once the video was created the City could post this to their website and include in social media campaigns.

Video Marketing is a great way to create engagement and educate any audience.

Quote from Julie, Utility Dept, City of Bend: The team at Goldstreet really listened. They were able to understand what I had in mind and encompass it in their creative ideas.

The post Success Story: City of Bend appeared first on Goldstreet Designs.

Though stormwater utilities are doing a great job including kids in their education programs, there is one opportunity that is often overlooked, 1^st through 3^rd graders. Setting the stage for future discussions that include pollution and water quality are vital. These young elementary school kids need to first understand the role water plays in our life, before they can begin to understand how pollution gets into the water, how our actions effect water quality, and how we can all become the solution to pollution.

The City of El Centro, California decided to address the issue in their jurisdiction by developing two kids’ activity booklets, one for 1^st-3^rd graders and one for 4^th-5^th graders. They both address stormwater and drought issues, are fun, colorful and engaging, but they each approach the issues from an age-appropriate point of view to make the greatest impact.

The 1^st-3^rd grade booklet:

• Introduces water as a vital resource for life
• Shows how we are connected to waterways through storm drains
• Provides basic pollution concepts
• Includes a variety of simple, fun and engaging games and activities

The 4^th-5^th grade booklet:

• Introduces water as a vital resource for life
• Shows how we are connected to waterways through storm drains
• Provides more in depth discussion about pollution sources
• Empowers students to become part of the solution in their own neighborhood
• Includes a variety of fun and engaging games and activities

The post Not All Kids Outreach is Equal: How the City of El Centro is Addressing the Issue appeared first on Goldstreet Designs.