In addition, just 2 years prior, they hired a full-time Commercial Businesses Stormwater Inspector, but had been disappointed with the progress being made by the restaurants in particular, even with monthly site inspections. Basic stormwater best management practices were not being followed to the City’s satisfaction in the outdoor areas behind the restaurants, causing unknown amounts of pollution to enter local storm drains on a daily basis.

They were interested in finding an innovative way to reach restaurant staff through education and increase the use of stormwater best management practices occurring in the spaces outside of restaurants in the City.

Results: Goldstreet’s Consulting Staff and the City of Oak Harbor worked collaboratively to employ Community Based Social Marketing techniques to gain a solid understanding of the target audience in order to develop a targeted, effective and well thought out plan for inspiring a change in behavior from restaurant staff to improve water quality in the Puget Sound region.

We compiled and analyzed the data and provided a detailed summary of the findings. Background research was also explored to uncover similar projects designed to reach the target audience. The data was then used to identify motivators and barriers to reaching restaurant staff, as well as set project goals and objectives and to develop a marketing strategy. As part of the marketing strategy, we also uncovered existing grant opportunities to provide free spill kits and professional training to restaurant staff in Oak Harbor.

The marketing strategy prompted the development of three different products by Goldstreet’s Creative Design Team:

1. A multi-purpose brochure, which serves as a training tool for restaurant managers, and folds out into an eye catching, yet simple poster, targeting the restaurant staff.
2. A big and bright dumpster sticker, reminding staff how to properly maintain the dumpster area.
3. A training program designed specifically for the local high school culinary school which will focus on the proper outdoor BMPs to follow at any restaurant and the basics of how restaurants can have an impact on water quality.

Evaluation of the products was the final step and provided the City with astounding measurable results for permit reporting. Following distribution of the restaurant poster and dumpster sticker to restaurants in Oak Harbor, the following changes in behavior were observed:

• The occurrence of open dumpster lids was reduced by 76%
• The occurrence of garbage on the ground around the dumpster was reduced by 51%
• The occurrence of uncovered cardboard outdoors was reduced by 30%

The post Success Story: City of Oak Harbor, WA Uses Community Based Social Marketing & Brochures to Reduce Water Pollution from Restaurants appeared first on Goldstreet Designs.

The lack of toilet paper has caused consumers to turn to alternative paper products such as paper towels, wet wipes, and in one case, shredded t-shirt material, which resulted in a clogged sewer line at a lift station in Redding, CA. Wastewater workers responded immediately, helping to prevent a dangerous sewage spill, while City officials placed the door hangers on resident’s homes, reminding them of the dangers of non-flushable materials. The story quickly drew media attention and was covered in a national news story highlighting the use of the door hangers to emphasize the importance of not flushing improper materials down the toilet. The article also provided images of the print graphics themselves, helping to further raise awareness to readers throughout the U.S.

Nationwide, local utilities have been on high-alert trying to quickly create and distribute informational materials warning residents of the dangers of flushing non-flushable items, but the City of Redding was already prepared, says Tracy, who notes “Having pre-printed materials on our shelves ahead of time was extremely important. In a sewer crisis/overflow situation, sewer departments do not have the luxury of time to develop educational materials and have them printed. We were prepared for this type of public outreach and response to a sewer backup because we planned ahead and had the public education materials available at our office.”

While the Coronavirus disease and toilet paper shortages could not have been anticipated, The City of Redding’s proactive approach to educating residents on an already growing problem allowed them to preempt it during an unprecedented time of crisis.

The post Success Story: City of Redding, CA Makes National News With “Think Before You Flush” Door Hanger appeared first on Goldstreet Designs.

To help raise awareness and provide education to the residents of Mesquite, TX, the Goldstreet team worked with Tim on the creation of a custom video designed to outline the hazards and risks that fat, oils, and grease pose on sewer pipes and the city’s water systems. While Tim noted it was “too soon to tell” what impact the initiative would have long-term, he expressed his satisfaction with the overall project, stating “getting the information in front of people we hope will pay off.”

The post Success Story: City of Mesquite Raises Awareness of Sanitary Sewer Overflows in Holiday Promotional Video appeared first on Goldstreet Designs.

Jon explained the importance of changing existing marketing materials, updating their videos to focus on providing concise, relevant information that was easy for the public to understand, and matched with their fact sheets, as well as the city’s website.

Jon noted that residents have expressed interest in additional outreach presentations throughout local schools and city departments. On follow up, he declared the program a success, noting that recipients of the materials have stated they “painted a clear picture on what not to do and how to help prevent adding more problems to the sewers” and furthering “plumbing issues.”

“It has led to more creative ideas [on] how to encourage preventive measures to limit FOG and what not to flush,” Jon stated in a recent success survey. The Goldstreet team is thrilled with the successes of this important outreach program.

The post Success Story: City of Pacifica Raises FOG Safety Awareness with Public Outreach Program appeared first on Goldstreet Designs.

Recently, we had the opportunity to speak with Tonya on the overall success of the program, where she noted “the response has been great! People are talking about it and we’re getting the feedback we wanted.”

The post Success Story: Lake Stevens Sewer District Provides Environmental Education With Truck Stickers appeared first on Goldstreet Designs.

Our video productions services include:

Whiteboard Animation

Whiteboard videos are one of the most commonly used form of explainer video. They portray a hand drawing images in black or colored marker on a white background and relay intricate ideas in an intuitive way.

Example:

2D and 3D Animation

2D animation is hand drawn animation that is engaging, straightforward and economical. 3D animation is higher quality and has that state of the art feel.

Example:

Live Action (Onsite Interviews)

Sometimes it’s best to pick up the camera and record the real world and real people. Live action video is a great way of bringing out the personality of an organization and connecting with an audience. It’s also a good choice for demonstrating a tangible service or action.

Example:

Video has quickly become the most effective form of content in the mobile device era. Our custom video production team can create a variety of video packages that deliver dynamic visual storytelling straight to your target audience.

The post Video Production appeared first on Goldstreet Designs.