The Goldstreet team was tasked with producing an informative infographic meant to provide at-a-glance information on the proper and improper disposal of harmful fluids and chemicals. On follow-up, Wendy reported “the posters provided clear and concise messaging that were well-received by our target audience.”

The post Success Story: Rockville Public Works Raises Water Pollution Awareness Through Community Outreach appeared first on Goldstreet Designs.

Our video productions services include:

Whiteboard Animation

Whiteboard videos are one of the most commonly used form of explainer video. They portray a hand drawing images in black or colored marker on a white background and relay intricate ideas in an intuitive way.

Example:

2D and 3D Animation

2D animation is hand drawn animation that is engaging, straightforward and economical. 3D animation is higher quality and has that state of the art feel.

Example:

Live Action (Onsite Interviews)

Sometimes it’s best to pick up the camera and record the real world and real people. Live action video is a great way of bringing out the personality of an organization and connecting with an audience. It’s also a good choice for demonstrating a tangible service or action.

Example:

Video has quickly become the most effective form of content in the mobile device era. Our custom video production team can create a variety of video packages that deliver dynamic visual storytelling straight to your target audience.

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Improper disposal of HHW – such as pouring them down the drain or toilet, onto the ground, into storm sewers, or even into the trash—can – pollute the environment and contaminate septic tanks or drinking water. Most people don’t realize that throwing these items away can result in physical injury to people or pets, but some cities have started campaigns to increase public awareness.

The City of Indio recently teamed up with the Riverside County Department of Waste Resources to double the amount of free hazardous and toxic waste drop off events throughout the year. These events are part of the city’s “Box It and Bring It” campaign, which it has used for the last few years, and which it plans to continue through 2020.

Because this campaign presented a real challenge for creatively communicating a great deal of information and increasing public participation, The City of Indio reached out to Goldstreet for help educating and engaging the community. The city wanted to create materials that contained an explanation of HHW items, a list of acceptable items to bring to the drop-offs, collection dates and locations, and tips for HHW disposal. They needed comprehensive materials that could be used for several years by simply changing the event dates each year.

Goldstreet Designs, the City of Indio, and The Sustainability Commission all worked together to create the HHW campaign. The three organizations started by focusing on a succinct campaign message, along with a tagline. Next, they turned to the design of the materials, using catchy colors and photo illustrations to complement the message. With so many partners collaborating, the campaign approval process went through several rounds of brainstorming, drafting, and change-making. Both the City of Indio and the Sustainability Commission offered Goldstreet guidance as the agency brought the “Box It and Bring It” campaign to life.

Sara Toyoda, from The City of Indio, says, “I’m happy with the way everything turned out. The community is responding to the events. People tend to bring the items on the list and there is less confusion at the events. There are still some questions, but not many, since the outreach material is clear on what to bring.”

In the end, the “Box It and Bring It” campaign included several types of materials, including bill inserts and social media snackables. The playful visuals of the materials’ photo illustrations have helped get readers’ attention, while the bright colors and bold fonts are perfect for emphasizing the most important pieces of information. A comprehensive PDF is also now located on the website, serving as a resource for all things Household Hazardous Waste and proper disposal.

Toyoda says, “The colors, taglines and branding are all very recognizable. Now people know what to look for and that this outreach is for the HHW collection.”

Through their collaboration with Goldstreet, The City of Indio was able to create a memorable and educational campaign that they’ll now be able to use for years to come.

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Newsletters are one of the best ways to communicate important information with a wide audience, but first you have to get people reading what you send!

Here are six great tips for making sure your newsletter is one that customers will want to engage with:

1. Spend Plenty of Time on Your Subject or Headline.

Although it may seem like a newsletter headline or email subject doesn’t matter much, it’s usually the first thing your reader sees. It gives them an immediate impression and helps determine whether they want to find out more. Go with a subject or headline that’s short, direct, and positive. The headline of a printed newsletter should also be eye catching and prominently placed to ensure that any reader will see it. To see how yours stacks up, try this free headline analyzer from the Advanced Marketing Institute.

2. Simplify, Simplify, Simplify.

It’s crucial that you don’t overwhelm your readers with too much information. Be concise and focus on one clear message. Before you mail out your newsletter or hit send on the email, make sure you’ve cut out everything that’s not necessary. That might even mean stepping away from your content for awhile and coming back for one last pass at trimming it down.

3. Create a Hierarchy of Information.

In addition to keeping your newsletter simple, you also want it to be well organized. Since most people only spend a limited time reading a newsletter, it’s crucial that you put your most important information first. If you have a lot of information to communicate and you’re sending an email, consider linking out to your website.

4. Provide Information that Educates Your Customers.

Your newsletter should offer reliable and informative content. Send your customers information that is useful to them, and they are more likely to engage with it. Regularly sending educational content can help build your customers’ trust in you as they come to see you as an expert in your field.

5. Keep Your Layout Clean.

No matter how helpful your information is, it also needs to be visually appealing and easy for your readers to digest. In our age of social media, most people are used to reading in short bursts, so your newsletter should cater to a short attention span. Use headers to break up sections and present information in bulleted lists that are easy to read. Keep your design simple and use plenty of white space.

6. Create a Customer Feedback Loop.

Creating an engaging and educational newsletter is important. Getting customer feedback on your messaging is just as important. Customer feedback loops are extremely efficient ways to improve your services and to meet customer’s needs. Creating this customer interaction, you can gather information that is important to your audience, learn from it and tweak your messaging to make it more meaningful. Make sure you include avenues for feedback in your newsletter, invite people to participate in the conversation through surveys. Offer incentives for feedback. Some examples are: a free inspection or a giveaway of a promotional item. Make sure to include an email address, survey link and contact information.

The post 6 Tips to Get the Most Out of Your Newsletter appeared first on Goldstreet Designs.

Have a Key Message

Before you get started, be sure that you’re clear about the main point you want the public to take away. Trying to cover too many topics at once can water down your message and make it hard for people to remember. Alternatively, one key message that you support through signage, promotional materials and talking points is more likely to have lasting impact.

Think About Your Audience

Now that your clear about your message, it’s time to think about where to deliver it. Is your information targeted to adults, children, homeowners, pet owners? Think about your audience and make sure you plan your event where they might best be reached. Considering budget vs impact is also important. Because outreach resources are often tight, you want to spend more of your budget on programs that have a wider reach and less on those for a smaller audience.

Get the Word Out

Promoting your event is also crucial to its success. You can start generating interest ahead of time through social media, website posts, media outlets, community calendars, etc. A little buzz can go along way!

Don´t Be a Wallflower

When it comes to the day of the event, it´s either go big or be invisible. So make sure you brand your booth with banners, table covers and other signage that stand out and deliver your key message. There´s no such thing as being too visible!

Make Your Booth the Place to Be

Giveaways are always a great way to attract people to your booth. To make them more meaningful, develop promotional items that tie in with your key message. For example, if you want to teach kids about water conservation, you could consider a colorful activity book with teaching points around the subject. To build the excitement, invite people in for a game with the giveaways as prizes. Educating the public through games and activities brings a sense of fun to the learning process and helps them remember your message. Be sure to follow the activities with a take home handout that reinforces your point.

Put Your Best Face Forward

Preparing your staff is key to making your community event a success. After all, these are the people that will literally be the face of your company. Make sure that they are well prepared with talking points that deliver a consistent message. Just as important is being a good host. Branded refreshments and a smile will make people feel welcome and more apt to listen your message.

Need more help with your community event? Goldstreet has developed outreach programs for utilities and agencies across the country. The activities and communication pieces we create will get noticed and resonate with your customers.

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SOLUTION: To bring a sense of fun and excitement to the event booth, Goldstreet helped to create a Plinko game where kids won activity books and other promotional items. The colorful booklets taught kids about storm water and drought practices through mad libs, crosswords, decoders and other games. In order to engage children of different ages and learning styles, Goldstreet developed one book for 1st to 3rd graders and another for 4th to 6th graders. The agency also created give away items such as crayons, pencil sharpeners, sunglasses, water bottles and tote bags. On hand for the adults, were other printed materials on storm water and water conservation. El Centro reports that both kids and their parents were delighted with the Plinko game, books and other giveaways and often returned to the booth a second time. Over the past three years, they estimate a total of 25,000 drought and storm water themed promotional items have been given away at their community events.

“Goldstreet has been an invaluable partner in creating our promotional items. And they are marvelous during the communication process. They keep in constant contact with us throughout our projects.” – Tim Rogers, City of El Centro

The post Success Story: El Centro Storm Water and Drought Outreach For Kids appeared first on Goldstreet Designs.