Goldstreet was pleased to work with Jestine, of the Mount Pleasant Waterworks, to create an improved water quality report which met her goal of providing high-end design elements and a custom layout that would appeal to a wide audience of readers.

In a recent one-year follow-up survey, the Goldstreet team was happy to speak with Jestine on the overall success of the report where she expressed her satisfaction with the project, noting the final product captured what she wanted to accomplish.

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On follow-up, Goldstreet reached out to Dustan, with the City of Redmond, where he expressed his satisfaction with the process, noting that the report had “satisfied the requirement of notifying each of our customers regarding water quality.”

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Working with Jennifer, for the City of Burlingame, Goldstreet created a water quality report which paired an easy to read format with clean, engaging graphics. When asked about the overall success of the program, Jennifer declared the initiative an overall success, stating: “The water quality report accurately informs our residents about their water quality.”

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To ensure the satisfaction of the City of Seaside, in addition to its residents, Goldstreet created a water quality report that provided high-quality graphics, vivid colors, and a streamlined format which Dale described as “easy to read and understand.” The Goldstreet team were thrilled with a recent one-year follow-up survey in which Dale stated his overall satisfaction with the project, noting that the initiative had helped the City of Seaside achieve their goals.

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1) Add Coupons

Many utilities have incentive-items like water saving kits or hose washers, but have a hard time letting their customers know about them. A “coupon” creates the feeling that the giveaway is limited and valuable, something that a small paragraph of text simply cannot do. So add a few coupons to your report this year, and be ready for the people to come pouring in! Here are a few examples of how other utilities are integrating coupons into their water quality reports.

2) Use Local Photos

Local photos, especially on the cover of your report, make your customers stop and say, “Hey, I know where that is!” then they will be more likely to open it up and check out what is inside. Using local photos of things like, water storage facilities, utility employees, or other local points of interest keeps them browsing through the information you need them to read.

3) Add Local Programs or Project Updates

Local information about upcoming water utility projects, treatment plant upgrades, water conservation goals, water-saving incentive items, or even upcoming community events can help give a local and calming feel to a somewhat overwhelming collection of required language and tables. Plus, this helps build trust – that the water utility is here to provide valuable information, not just wasting time and money.

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